Luis Soares
Senior Engineer Alert — 2026

You're becoming an
expensive liability hire.

Two mid-levels + AI. Half your salary. Faster output. That's the math in every hiring meeting right now. Invisible value gets optimized away — I've seen it across 6 industry shifts at Credit Suisse, UBS, HSBC, and Web3. The fix isn't coding harder. It's becoming structurally necessary.

Book a Strategy Session → Join the Masterclass
The math has changed
Option A — You
$220K
1 senior engineer. Deep expertise. Pushes back on bad ideas. Questions deadlines. Seen as "friction" by management.
VS
Option B — Your Replacement
$230K
2 mid-level engineers at $115K each, fully AI-augmented. Ship faster. Escalate less. Easier to replace. "Close enough."

When "close enough" delivers features faster, finance wins the argument. Unless you change what you're selling.

23 years. 6 shifts.
I didn't just survive them — I used each one to level up.

Every era has a "this changes everything" moment. I've been through six of them. The engineers who pivoted early always won.

2000–2009
C/C++ → Java
Riosoft, TAM, Vivo, Accurate
2009–2017
Monolith → Cloud
HSBC, Rabobank
2017–2019
Legacy → Microservices
Credit Suisse
2019–2023
Web2 → Web3
Thoughtworks, UpSide
2023–Now
Code → Architecture + AI
Neon Labs, DeFi Protocols
23+ Years in production
6 Industry shifts survived
5 Published books
$1B+ TVL in protocols built

Every generation of engineers faces an extinction event. This is yours.

Internal infra teams
→ Cloud (AWS / GCP)

The Infra Extinction

Thousands of sysadmins became obsolete overnight. The ones who learned cloud-native architecture tripled their value.

Ops teams
→ DevOps / SRE

The Operations Merge

The wall between dev and ops collapsed. Engineers who bridged both worlds became the most sought-after hires.

Monoliths
→ Microservices

The Architecture Split

Big-ball-of-mud Java apps got decomposed. Engineers who thought in systems, not code, led the transformation.

Web2 backends
→ Web3 / DeFi

The Decentralization Wave

Traditional finance met smart contracts. Engineers who understood both money and code built billion-dollar protocols.

Manual coding
→ AI-augmented development

The Current Shift

This is the one happening right now. Coding is being commoditized. Judgment is not. The question is which side you'll be on.

Senior IC
→ Strategic architect

Your Pivot

The engineers who reposition now — from code producer to system owner and technical strategist — will lead the next era.

Self-Assessment

Are you being optimized away?

Score yourself across 10 risk dimensions. Then get the exact playbook I used to survive 6 extinction-level shifts — from C++ to Rust, from banking to Web3. Five minutes. Two PDFs. Zero cost.

Risk Scorecard
Pivot Playbook

Free. No spam. Unsubscribe anytime.

Luis Soares
Porto, Portugal

I'm Luis Soares. I've been the senior engineer in the room for two decades.

I started writing C/C++ in 2000 at a software house in Brazil. Over the next 23 years, I worked my way through every layer of the stack and every wave of industry disruption — from bare-metal systems programming to cloud-native microservices, from traditional banking infrastructure to billion-dollar DeFi protocols, from monolithic Java apps to Rust-based event-driven architectures.

Along the way, I held engineering and architecture roles at Credit Suisse, UBS, HSBC, Rabobank, and Thoughtworks, where I led teams building everything from asset pricing engines and anti-money laundering platforms to cross-chain DeFi protocols and zero-knowledge proof systems. At each company, I watched a technology shift reshape the landscape — and I learned that the engineers who survived weren't the ones who coded hardest. They were the ones who repositioned fastest.

Today, I'm a Senior Rust Engineer at Neon Labs, working on ZK proofs and enabling Ethereum's EVM to run inside Solana. I've published 5 technical books on Rust and systems programming, hold an MS in Computer Science from CU Boulder, an MIT MicroMasters in Statistics & Data Science, an MBA from USP (Brazil's top university), and completed UCLA's Executive Leadership Program. I run the Rust Guru newsletter with 2,900+ subscribers and built rustlab.dev, a Rust learning platform.

I've seen this movie before — six times. The language shift. The cloud migration. The DevOps revolution. The microservices explosion. The Web3 wave. And now, the AI compression. Each time, the pattern was the same: the ones who panicked got replaced; the ones who pivoted got promoted. That's what I help senior engineers do.

Education
MS Computer Science — CU Boulder MIT MicroMasters — Statistics & Data Science
MBA — USP (Universidade de São Paulo)
Executive Leadership — UCLA
Applied Cryptography — CU
Published Books
5 books on Rust & systems programming "Rust Ownership: Basics to Real-world Projects"
"From OOP to Idiomatic Rust"
"First Steps with Zig Programming"
"AI-Native Architecture" + more
Industry Experience
Credit Suisse · UBS · HSBC · Rabobank Thoughtworks · Neon Labs · UpSide
DeFi protocols with $1B+ TVL
12+ companies across 4 continents
Tech Depth
Rust · Solana · ZK Proofs · DeFi Solidity · Go · Python · Zig
Kubernetes · AWS · Event-driven arch
MEV · Consensus · Cryptography

Two ways to make yourself structurally necessary.

1:1 Strategy

Bespoke Strategy Session

A 60-minute deep-dive into your specific situation. We'll dissect your resume, your current role, and your market positioning — then build a concrete action plan to make you unfireable.

  • Private 60-minute video session
  • Resume & positioning teardown
  • Custom pivot strategy for your domain
  • Salary negotiation frameworks
  • Follow-up action plan delivered within 48h
Book a Session →

If your company removed you tomorrow, what would actually break?

If the honest answer is "delivery speed" — you're competing with cheaper, AI-augmented labor. If the answer is "system integrity" — you're still strategic. Let's make sure it's the latter.